Days are short right now, it’s dark A LOT. Its dark during the morning commute to work, and for most people dark on their way home. Combine that with the crazy number of commercial business spaces that are closed up and sitting empty these days and you have a golden opportunity to make your place of business really stand out.
So what does your current lighting say about your business? Does it say “take a look at us, we are in it to win it”? or are you projecting another image, one that makes people ask “is that place even still open”?
So here are a few points to consider:
- Signage – do you have lighted signs that are clearly visible at night and working properly. Nothing says “we don’t care” quicker then a place of business that does not keep their own company singe in good repair (or working at all)
- Parking lot lights – do you have pole mounted parking lot lights that are sufficient and functional? Do they flicker or come off and on at random intervals? Maybe they hum really bad…
- Building Lights – does your building or space have wall pack lighting, soffit lighting, or specialty feature lighting – is it working? Are there lamps out all over the place and a general state of disrepair, or are things squared away?
- Lighting Controls - how do your lights come on? Is the photo eye or automated controller working correctly and set to the correct time? The seasonal time on / time off settings change by as much as 4 hours over the course of the year.
- Store front lights - do you have adequate store front lighting that is showing off the features of your building as well as your products and / or services. The need(s) and type(s) of store front lighting can be a petty wide range, you don’t light an industrial building the same way as an art gallery – but in either case you are sending a message. What does your message say?
- Display Window Lighting – this is typically that first impression you give at night… even more important if you have a destination business that is open late or located in an areas with high visibility and high foot traffic. Are you making your potential clients take a glance or a long hard look?
- Safety – are you providing adequate lighting for your clients and staff to safely get to and from your place of business on those dark winter days? This can tell your team a lot about how you are dong business. Are you telling them you “really care” or “good luck in the dark”?
- Fun and Unique – what does your lighting tell people. Are you in a type of business that fun, unique, and interesting lighting might make a significant impact on your image and the overall “feeling”? Do you need to project an industrial or “squared away” no frills image – is that what you are getting from your lightning plan?